nw3 to nyc

Observations on moving my family across the Atlantic

The lure of lulu

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Lululemon, dresser of the lycra clad ladies of New York. Ever wondered what that funny little symbol is on all the ladies running in Central Park or pouring out of Soul Cycle? It looks like the hair of a  cartoon lady but with her face missing.  According to their website:

“The lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized “A” that was made for the first letter in the name “athletically hip”, a name which failed to make the grade.”

I had also been wondering what these funky bags were that the same lycra clad ladies were carrying. They seem to be a bit of status symbol and often go with Toms wearing, so it’s clearly a look here. They are essentially posh carrier bags, too nice to throw away, but sturdy enough to carry your stuff around and tell everyone you shop at lululemon. Proudly.

I’ve been feeling sartorially inadequate for a while, so I bought a lululemon top to perk up my running wardrobe. I got it from their website which rather coyly says ‘we made too much’, which I think really means, they overstocked and it wasn’t very popular (or it’s a bit crap and no one wants it).

Oh, and I just visited their website and there is a deeply depressing picture of a gorgeous woman in a swim suit who looks nothing like anybody normal. Don’t look.

Check out my new top and the funky lululemon symbol and unthrowawayable bag:

blog pic 26

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